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CURRENT EVENT | March 12, 2024

Social Media Influencers Urge Followers NOT to Buy

Social media influencers often push people to buy more. Now, though, some of them are putting their powers of persuasion to work with a different goal in mind. In this audio story, a sustainability expert discusses de-influencers – people using their platforms to discourage overconsumption in an effort to protect natural resources and curb climate change. She explains how deinfluencing can be done well and how followers are responding. Listen to learn more about deinfluencing and the positive impact that changes in consumer behavior can have on the planet.

Story Length: 7:30

Listen to the Story:

SOURCE:

National Public Radio © 2024 National Public Radio, Inc. Used with the permission of NPR. All rights reserved.

02/25/2024


Listening Comprehension Questions

  • How does social media contribute to overconsumption?
  • What information has the Intergovernmental Panel on Climate Change shared and what might be the impact of this information?
  • What do deinfluencers report about their work to promote sustainability?
  • Why does the expert mean when she says that sustainability should not become “an additional consumption trend”?

Classroom Discussion Themes

  • How can deinfluencers help make meaningful change? Explain using details from the audio story and your own ideas.
  • What effect do social media influencers have on you and the choices you make?