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Story Length: 7:54

Fordlandia: Failed Jungle Utopia

In 1927, the automotive pioneer Henry Ford took his pioneering spirit in a new direction--to the jungles of the Amazon in Brazil. He built a fully functioning factory town in the middle of the Brazilian jungle, and called it Fordlandia. Fordlandia’s primary intention was to harvest rubber for Ford tires. But Ford also wanted create a kind of utopia, an experimental “ideal” community. Ford’s experimental plantation eventually failed, leaving it a forgotten ruin. Listen to learn more about the challenges Fordlandia faced and the ultimate reasons for its failure.



  • Listening Organizers

  • Fordlandia Failure T-Chart
  • Detail/Evidence Chart
  • Language Identification Organizer