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In 1927, the automotive pioneer Henry Ford took his pioneering spirit in a new direction--to the jungles of the Amazon in Brazil. He built a fully functioning factory town in the middle of the Brazilian jungle, and called it Fordlandia. Fordlandia’s primary intention was to harvest rubber for Ford tires. But Ford also wanted create a kind of utopia, an experimental “ideal” community. Ford’s experimental plantation eventually failed, leaving it a forgotten ruin. Listen to learn more about the challenges Fordlandia faced and the ultimate reasons for its failure.
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Story Length: 7:54
© 2009 National Public Radio, Inc. Used with the permission of NPR. All rights reserved.
06/09/2009
https://app.listenwise.com/students/lessons/394-fordlandia-failed-jungle-utopia
According to the story, what are some of the reasons Henry Ford wanted to build Fordlandia?
What were the “two waves of failure” at Fordlandia? What are the different reasons it failed?
In what ways was Fordlandia a “clash of cultures”?
How did environmental conditions contribute to Fordlandia’s struggles?
What is meant by “doubling down,” and how is Henry Ford an example of this concept?
Fordlandia Failure T-Chart
As you listen, add notes in the appropriate column about factors that led to Fordlandia’s failure. Record social factors in the left column, and environmental factors in the right column.
Detail/Evidence Chart
Complete the chart by finding details and evidence for each topic from the story.
Ford’s Motivations for Creating Fordlandia
Characteristics of Fordlandia
Reasons for Fordlandia’s Failure
Ford’s Personality/Reaction to Fordlandia Failure
Language Identification Organizer
Listen closely and check off each sentence or partial sentence as you hear it.
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