The luxury goods company Hermes makes and sells a high-end purse it calls the Birkin Bag. The Birkin costs $10,000—often more—and it is nearly impossible to find one to buy. Because very few bags are available, the Birkin has become a status symbol, something only very few people can buy. Its scarcity raises its value, which could explain why a purse can cost so much money. Listen to find out why a retail company, that by definition wants to sell things, makes it so difficult to buy their product.
Story Length: 3:53
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Household management involves using resources wisely and being thrifty to stay within a budget. The word “economy” comes from the Greek word for household management, oikonomia. This management is difficult when people have too little money to buy what they need, which was the case for many after the stock market crashed in 1929. In an effort to make sense of what was going on, members of the U.S. government began to talk about what they called “the economy,” and they developed methods to quantify the situation and account for economic fluctuations. Listen to the story to learn more about the invention of what we call the economy and some of the means by which we measure its strength.
Some basic economic norms shape how most retail stores operate. These include: attract as many potential shoppers as possible; make it easy for them to find what they need; and make it appealing for them to return often so that they will spend money at the store. But some members-only warehouse stores break all those rules--and succeed anyway. Listen to find out why these stores do it differently, and why, despite breaking the rules of retail, they thrive.
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