SOCIAL STUDIES | HIGH SCHOOL

Fordlandia: Failed Jungle Utopia

In 1927, the automotive pioneer Henry Ford took his pioneering spirit in a new direction--to the jungles of the Amazon in Brazil. He built a fully functioning factory town in the middle of the Brazilian jungle, and called it Fordlandia. Fordlandia’s primary intention was to harvest rubber for Ford tires. But Ford also wanted create a kind of utopia, an experimental “ideal” community. Ford’s experimental plantation eventually failed, leaving it a forgotten ruin. Listen to learn more about the challenges Fordlandia faced and the ultimate reasons for its failure.

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Story Length: 7:54

Listen to the Story:

Listening Comprehension Questions

In what ways did Andrew Carnegie’s libraries serve their communities?
How did Carnegie benefit from a library when he was growing up?
Which personality traits helped propel Carnegie from poverty to riches? Bring specific details from the story to support your ideas.
According to Carnegie, what should rich people do with their money and why? Why was Carnegie known as both generous and “brutal”?

Discussion Themes

In your opinion, what should really rich people do with their fortunes?
What does it take for a person to rise from “rags to riches”?

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