A health scare just before Thanksgiving in 1959 crashed the cranberry industry. The demand for cranberries dropped drastically, causing those in the cranberry business to consider how to expand the market for the tart fruit beyond the Thanksgiving season. There are similarities between this historic event and modern challenges in cranberry trade. Listen to hear more about the cranberry crash of 1959 and to learn how innovation saved the industry in the past, and may do so again in the future.
Story Length: 3:26
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