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Company Aims to Address Cultural Appropriation

The Minnetonka company has been making and selling moccasins, a type of footwear traditionally made and worn by Native Americans, for over 70 years. Indigenous tribes have never been acknowledged or compensated by the company, however. Recently, Minnetonka executives apologized for their acts of cultural appropriation, in which they exploited aspects of Indigenous culture without recognition, and are seeking ways to honor Native Americans in the future. Listen to hear an Indigenous activist describe how Minnetonka’s business damaged Native industry and why the company wants to do better.


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Story Length: 4:41

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