The gender gap in voting preferences in the 2012 election was the largest in history. Men voted overwhelmingly for Republican candidates, women voted Democratic. Men also vote less frequently than women. This has pushed politicians to focus on how they can effectively reach men, particularly young men. Today’s public radio story looks at ad placement and self-presentation as candidates try to reach more men.
Story Length: 4:20
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AIR DATE: 09/03/2014