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The gender gap in voting preferences in the 2012 election was the largest in history. Men voted overwhelmingly for Republican candidates, women voted Democratic. Men also vote less frequently than women. This has pushed politicians to focus on how they can effectively reach men, particularly young men. Today’s public radio story looks at ad placement and self-presentation as candidates try to reach more men.
Story Length: 4:20
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June 18, 2014
4:59
Studies show that people react differently to male and female named storms. There is more preparation and fear of storms with male names, such as Victor, versus a storm named Christina. As a result, there are serious implications of this unconscious gender bias. Listen to this audio story to learn more.
Read MoreMay 30, 2014
7:53
Olin College in Massachusetts has one of the largest student populations of female engineers, which is rare because so few women go into the sciences. There is a documented gender and confidence gap for female engineers, but students think it can be closed by reaching girls at an earlier age. Listen to this radio story to find out how schools are fixing this problem.
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