From the early days of Pong to the current obsession with Minecraft, the pull to video games has never wavered; if anything, it has strengthened through the targeted efforts of the video game industry. As players sit at home, researchers are gathering data about your habits and interests from each action you make in the game, so they are literally "getting into" the minds of players as well as their wallets. Listen to this story to see how they do it.
Story Length: 7:42
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