Vaping has been linked to illness and even some deaths, and critics are arguing that ads targeting young people contribute to this growing public health problem. Vaping advertisers are looking to successful cigarette ads of the past to help them attract new users. They emphasize flavored varieties that appeal to young people and promote vaping as a healthy alternative to smoking. Listen to hear how vaping companies are working with advertisers to skirt regulations and craft ads that attract teens to the risky practice of vaping.
Story Length: 5:06
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