Nike swoosh

Image by William Warby licensed under CC BY 2.0

CURRENT EVENT | SEPTEMBER 19, 2018

Nike's Bold Ad Campaign

Nike has launched a new sportswear advertising campaign featuring former NFL player Colin Kaepernick, known for protesting racial injustice on the football field by kneeling during the national anthem. Reactions to both Kaepernick’s protests and Nike’s new “Just Do It” ad campaign have been mixed. Listen to hear about Nike’s controversial choice of spokesman, as well as reactions from both supporters and opponents of that choice.

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Story Length: 3:11

Listen to the Story:

Listening Comprehension Questions

  • What was one of Malala Yousafzai’s first experiences with the dangers of religious extremism?
  • After miraculously surviving her attack, what has Malala focused her work on?
  • What is the message that Malala is trying to send to those in power?
  • What does Malala want to do in the future?
  • What are the goals of Malala’s mission to support girls?

Discussion Themes

  • What is your opinion on Malala’s message about the power of education?
  • Why do you think that ISIS might want to silence people like Malala?

Socrative users can import these questions using the following code: SOC-1234